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King.com’s Candy Crush Saga Crowned Facebook’s Top Game
SAN FRANCISCO AND LONDON (January 17, 2013) – King.com, the leading casual social games company, is delighted to announce that the launch of its most popular games on mobile has accelerated its...
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AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop,...
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the...
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Three Shifts I’d Like to See Community Managers Make in 2013
The profession of community management has undergone several facelifts in its relatively short-lived career. In the early days of online communities — when bulletin board systems, LISTSERVs, Usenet...
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Hearst Revamps Online Magazines for Mobile Generation
Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers....
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Adobe Unveils Early Results of Twitter Ads Program
As an early Twitter Ads API partner, Adobe just announced that their customers can benefit from Twitter’s new ads program starting today with Adobe Media Optimizer, the only ad platform that manages...
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Six Tenets to Cross-Platform Engagement
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and...
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Five Tips for Boosting CPG Digital Campaign Performance
Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option...
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The Fastest Growing Jobs in Marketing are in (Surprise!) Mobile, Social
Are you mobile and social enough? The recent Aquent and American Marketing Association’s (AMA) 2012 Salary Survey found that mobile and social media marketing will be the two hottest jobs in 2013 —...
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Native + Data = Scale
Native + Data = Scale This is a formula you’d better get used to quickly because its going to be powering everything you know about the Native Advertising sector for many months to come. Native...
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Today’s Burning Question: Another Facebook Redesign?
Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a...
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How B2B Marketers are Learning to Love Social Media for Lead Generation
ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies...
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Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together
ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the...
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Marketing Attribution: Mapping the Digital Engagement Path
ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across...
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HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and...
ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is...
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Adotas Ranks Adknowledge #1 in Email Ad Performance
ADOTAS — Email remains a valuable marketing vehicle in the world of social and mobile. In a recent assessment of email marketing vendors by Adotas, Adknowledge ranked #1 in the market for performance....
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AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies
ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced...
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Linqia, AppGlu and SpyderLynk Win ad:tech SF Startup Spotlight Competition
ADOTAS – ad:tech San Francisco 2013 extended its commitment to highlighting pioneering technology and service with the return of Startup Spotlight, a competition to find the most innovative companies...
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Adotas Poll: Google Affiliate Network Shutdown is Good News
ADOTAS – In last week’s reader poll, we asked: ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll...
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Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens
ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the...
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Larissa’s Picks to Click: Kinetic Social, Native Ad Blindness, Slender Vender
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. If...
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